[Fresh Issue ₹ 820 Cr + OFS ₹ 721 Cr]

Bluestone jewellery and lifestyle ipo price is ₹ 492 – ₹ 517 per share

Bluestone Jewellery: History

The Company was originally incorporated as New Age E-Commerce Services Private Limited, a private limited company under the Companies Act, 1956,

The Company was converted into a public limited company and its name was changed to BlueStone Jewellery and Lifestyle Limited under a fresh certificate of incorporation issued by the RoC on November 8, 2024.

Bluestone Jewellery: Business

The Company offers contemporary lifestyle diamond, gold, platinum, and studded jewellery under the flagship brand ‘BlueStone’

The BlueStone brand was launched in 2011 and has, over the years, grown to become a leading brand among Leading Jewellery Retailers, according to the RedSeer Report.

The Company focuses on designing jewellery for men, women, and couples between the ages of 25 and 45 years who value unique designs and modern styles.

It is a digital-first, direct-to-consumer (DTC) brand dedicated to providing a seamless omnichannel experience for its clients.

It is the second-largest digital-first omnichannel jewellery brand in India, in terms of revenues, for FY 2024, according to the RedSeer Report.

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Manufacturing Facilities

As on the date of this Draft Red Herring Prospectus (DRHP), the company operates three manufacturing facilities located in –

1. Mumbai (Maharashtra),
2. Jaipur (Rajasthan),
3. Surat (Gujarat)

Pan India Presence

BlueStone is among the few leading Jewellery Retailers with a pan-India presence with 203 stores across 86 cities in 26 States and Union Territories in India, as of June 30, 2024, servicing over 12,600 PIN codes across India.

Strategies Ahead

• Expand Omni-Channel Presence
• Focus on Becoming a Lifecycle Jeweller
• Invest in Brand Building Initiatives
• Continue to Leverage Technology
• Scale Old Gold Exchange Program

Company Promoters

1. Gaurav Singh Kushwaha

Refer to BlueStone DRHP for detailed information.

IPO Details

ipo date = 11 August to 13 August 2025

Minimum Amount = INR 14,993

Minimum Bid = 29 Shares

Face Value (FV) = INR 1

Listing On = NSE, BSE

Book Running Lead Manager

Axis Capital

IIFL Capital Services

Kotak Mahindra Capital Company

Financials

CONCLUSION

FinBlab recommends ‘AVOID‘ ratings (for the time-being) on BlueStone Jewellery and Lifestyle IPO

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