Amagi Media Labs Limited, a global provider of cloud-based broadcast and Connected TV technology solutions, is planning to raise ₹1789 crore through an Initial Public Offering.
[Fresh Issue ₹816 Cr + OFS ₹973 Cr]
Amagi media labs ipo price is ₹343 – ₹361 per share
Amagi Media Labs: History
The Company was originally incorporated as Amagi Technologies Private Limited, a private limited company under the Companies Act, 1956, at Bengaluru, Karnataka, India, on February 1, 2008.
The Company was then converted into a public limited company under a special resolution passed by the shareholders on May 23, 2025. Its name was subsequently changed to Amagi Media Labs Limited, as per a fresh certificate of incorporation issued by the Registrars of Companies on June 2, 2025.
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Amagi Media Labs: Business
Amagi Media Labs Ltd is a software-as-a-service (SaaS) based company that connects media houses to their respective audiences through cloud-native technology.
The company helps distributors and content providers upload and deliver their video over the internet (popularly known as streaming) through applications, smartphones, and smart televisions, rather than using set-top boxes or traditional cable services.
It also helps monetize such content through targeted advertising services for advertisers.
How does company’s platform work
The company’s cloud-based platform is designed to help media houses respond to the business and operational challenges of the new video economy.
The platform addresses client needs through –
- Manage fragmentation through a unified platform,
- Enable globalization through a broad distribution reach,
- Improve advertising outcomes through improved targeting.
This platform combines production, preparation, distribution, and monetisation workflows into a single interface, enabling clients to simplify their operations, enhance operational efficiencies, and increase their content revenue.
Marquee Events
The company’s platform has supported the streaming of marquee events, such as –
- The 2024 Paris Olympics,
- Union of European Football Associations (UEFA) football tournaments,
- The Academy of Motion Picture Arts and Sciences Awards (the Oscars), and
- The 2024 U.S. Presidential debates.
Client Category
The company address the requirements of three categories of clients.
- Content Providers, including movie studios, production companies, sports leagues, television networks, and other media creators.
- Distributors, such as over-the-top (OTT) platforms, smart television manufacturers, and telecom operators.
- Advertisers and advertising platforms, such as ad agencies, brands, and technology providers, that ease digital advertising transactions.
Client Served
As of 31 March 2025, Amagi media has served 400+ content providers, 300+ distributors, and 80+ advertising partners across 40 countries, and is working with over 45 percent of the top-50 listed entertainment and media companies by revenue.
Strategies Ahead
- Invest in technology and product innovation
- Harness Amagi INTELLIGENCE to drive innovation across the platform
- Scale profitably through disciplined capital allocation
- Deepen engagement within the entertainment and media ecosystem
- Leverage domain expertise to expand into new geographies
- Strategically pursue acquisitions and partnerships
Company Promoters
- Baskar Subramanian,
- Srividhya Srinivasan,
- Arunachalam Srinivasan Karapattu.
Refer to Amagi Media Labs DRHP for more information.
IPO Details
IPO date: 13 – 16 Jan 2026
Minimum Amount: ₹14,801
Minimum Bid: 41 Shares
Face Value (FV): ₹5
Listing On = NSE, BSE
Book Running Lead Managers
Kotak Mahindra Capital
Citigroup Global Markets
Goldman Sachs (India) Securities
IIFL Capital Services
Avendus Capital
Financial
CONCLUSION
FinBlab recommends ‘NEUTRAL‘ ratings (for the time being) on Amagi Media Labs IPO.
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