Purple Style Labs IPO Review
Purple Style Labs Limited, one of the largest and fastest-growing multi-brand luxury omnichannel fashion platforms in India, plans to raise INR 680 crore through an IPO.
[Fresh Issue ₹680 Cr + OFS NIL]
Purple style labs ipo price: ₹546–₹575 per share
Purple Style Labs: History
The Company was incorporated as Purple Style Labs Private Limited at Mumbai, Maharashtra, as a private limited company under the Companies Act on August 6, 2015.
The Company was then converted into a public limited company on November 21, 2023, under a special resolution passed by the shareholders.
Its name was subsequently changed to Purple_Style_Labs_Limited, and the Registrar of Companies issued a fresh certificate of incorporation on December 13, 2023.
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Purple Style Labs: Business
#Purple_Style_Labs_Limited is a multi-brand luxury omni-channel fashion platform in India operating under Pernia’s Pop-Up Shop (PPUS).
The Company offers a curated portfolio of luxury fashion products with a focus on wedding and occasion wear, for –
- Womenswear,
- Menswear,
- Jewellery,
- Accessories, and
- Kidswear.
PPUS operates through an omni-channel business model comprising –
- Experience Centers,
- Website,
- Mobile application,
- Telephonic & Digital sales channels,
- Events and exhibitions.
In FY26, PPUS recorded 19.14 million unique online visitors, served 66,713 clients, and processed 95,565 orders.
Network
As of March 31, 2026, the company had 14 Experience Centers globally, including 12 in India and one each in New York and London.
Strategies Ahead
Expand footprint in key luxury markets.
Deepen existing customer base.
Increase and optimize product categories and Designer Brand mix.
Focus on profitability and cost structure.
Company Promoters
- Abhishek Agarwal
Refer to Purple Style Labs DRHP for other details.
IPO Detail
ipo date: 31 Aug – 2 Sept 2026
Minimum Amount: ₹14,950
Minimum Bid: 26 Shares
Face Value: INR 10 per share
Listing On: NSE, BSE
Financial
Book Running Lead Managers
Axis Capital,
IIFL Capital Services
CONCLUSION
Considering financial performance and the nature of the business, FinBlab recommends ‘NEUTRAL‘ ratings for the Purple_Style_Labs_IPO.
Do come back to learn more about “upcoming IPOs”.
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Disclaimer: This article is purely for informational purposes.
While much time and effort is made to provide the information, I (Vishal Dalwadi) or (FinBlab) do not guarantee the accuracy, correctness, completeness or reliability of any information or data displayed herein and shall not be held responsible.
